Green is not just a novel conecept
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Most Popular Green Building Rating Systems:

LEED for Homes: United States Green Building Council

LEED for Homes is a voluntary rating system that promotes the design and construction of high-performance green homes. LEED is an internationally recognized green building certification system which provides third-party verification that a building or community was designed and built using strategies aimed at improving performance across all of the metrics that matter most: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.

GreenBuilt (tm) : National Association of Homebuilders

In 2007 the National Association of Home Builders (NAHB) and the International Code Council (ICC) partnered to form a much-needed and nationally recognizable standard definition of what is meant by "Green Building."

ENERGY STAR BLUE: EPA & Department of Energy

ENERGY STAR qualified homes are independently verified to meet strict guidelines for energy efficiency set by the U.S. Environmental Protection Agency. These homes save money on utility bills, provide a more comfortable living environment with better indoor air quality, and help protect the environment.